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What Happens When You Build An App With An Advertiser Looking Over Your Shoulder

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Building products can be messy.  First, you start with an idea.  It's vapor, nothing but imagination and instinct and hopefully some data thrown in for good measure.  It is equal parts exhilarating and terrifying because, ultimately, your goal is to turn that idea into something tangible, something that exists.  The in-between part, the journey from thought to...thing... is rarely smooth.  Your end result is often tied to how closely you pay attention to the details along the way.

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